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About us

momymoo is a family run business that was created in 2010 by a Mum frustrated by the search for the perfect bright, fun and stylish change bag which would hold everything she needed for her two gorgeous girls.

 "As a mum of two, I know what a busy mum needs in a good change bag. It must be practical, sturdy, easy to keep clean, have lots of internal and external pockets and compartments, pouches to carry bottles, and of course, look gorgeous."

- Joelle

Joelle became so fed up with fruitless searching that she put pen to paper and designed a bag herself, the Premium Lulu Change Bag. With its many internal and external pockets, wipe clean fabric and gorgeous designs, Joelle created the perfect, practical baby change bag. The Lulu has won numerous awards and has led to a successful collection of other change bags including the Zoe and Maia ranges.

The business, Josoblu Ltd, was set up and moved to the current premises in a quiet part of South West London and expanded into other areas of the industry. Within the momymoo brand there is also an Essentials range that has even more of a variety of change bags and accessories in vibrant designs, as well as a range of Bebemoo bags, designed specifically for children. In addition to momymoo the company has broadened and created two more brands, Re-Uz and ringArose. The Re-Uz range includes patterned oil cloth tote bags in a variety of eye-catching prints and patterns. ringArose bags are made from 100% cotton and come in a selection of gorgeous vintage style floral designs.

Josoblu supports good causes and have helped a charity that is close to the hearts of the founders and make efforts to help in any way possible. ‘Born Too Soon’, a charity based at Kingston Hospital, raises funds to purchase specialist equipment for the courageous babies on our Neonatal Unit. Josoblu has also helped the Ray’s Playhouse at Sands End and the Octavia Appeal for the friends of Royal Brompton.